About REX

REX started with a simple belief: good coffee, honest prices and genuine customer service should never go out of style.

What began as an opportunity to do things a little differently has grown into a business built around looking after people. From the coffee we serve to the way we treat every customer, we believe the little things matter.

We’ve never believed in passing every rising cost on to the customer. Instead, we focus on working hard behind the scenes, building strong supplier relationships and keeping our prices fair without compromising on what we offer.

At REX, service comes first. We want every person who walks through our doors to feel welcome, comfortable and looked after. Because great hospitality isn’t just about what’s in the cup or on the plate. It’s about how people feel when they leave.

That’s what REX is built on, and it’s what we intend to carry forward with every store.

GOOD COFFEE, ZERO guesswork

Rex works with one of Melbourne’s longest running roasters with over 50+ years in experience. Consistent beans, fair prices, the same cup in every store we open.

The same cup, every time

Same beans, same recipe, same training. Brunswick should taste like Camberwell.

Fair prices on purpose

We price for people who come in every day, not once a month.